Charity / Content analysis / content audits / Content insight / Content Strategy / Digital / User experience

Seven ways to identify Redundant, Obsolete and Trivial (ROT) content

Together We’re Better is a community where digital professionals in the not-for-profit sector can find solutions to digital challenges. They posted my previous blog ‘Is your content ROT-ting?’ on their blog last week. See it here. Elena Plaiter Continue reading

Charity / Content insight / Content Strategy / Digital

What is an editorial calendar and how should you use it?

Here’s the text from a blog I wrote for Together We’re Better. You can see the original blog here. As the over-touted saying goes, ‘we’re all publishers now’. So we need to adapt tools and tactics to help us be 21st century publishers. Whether your digital team is a delivery unit that services your organisation, or … Continue reading

Content insight / Digital / Social Media / User experience

SMW Notes – What’s Next and Future Trends

Future Trends Battenhall (report) Twitter goes full circle: will still be popular A life logged: quantified self (helmet cams, scales etc.) Social data will drive social businesses Hacker culture: trolls etc and hacks for good Single purpose apps. Photos are important. Twitter, ask.fm, vine, instagram, what’s app, keek, tumblr will be popular? Revisiting the Digital … Continue reading

Charity / Content insight / Digital

Content, charity and digital knowledge – where do you get yours? WIP

I’ve been pulling together a list of digital + NFP ‘knowledge resources’. It’s in no particular order, and not at all comprehensive. Anyone have anything to add? Or has someone already done this? It’s a bit skewed towards web content. What about marketing, multimedia production, analytics, project management etc…. Charity Comms Third Sector Charity Times UK … Continue reading

Charity

The way we think about charity is dead wrong

Dan Pallotta’s TED talk The way we think about charity is dead wrong and summary below. http://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong.html Compensation Notion that NFP’s shouldn’t make money out of helping other people, while commercial companies make money out of not helping people (e.g. selling violent video games ). NFP staff = get low pay (economic sacrifice). Stats back … Continue reading

Charity / Content insight / Creativity / Digital

Multimedia storytelling: examples

I recently came across this great multimedia storytelling piece from the Guardian: Firestorm: The story of the bushfire at Dunalley The photograph of the Holmes family hiding from a violent bushfire in Tasmania was shared around the world. But what became of them? In a unique multimedia project, the family speak exclusively to the Guardian … Continue reading

Charity / Content insight

How to create shareable content: Psychology tips

Notes from The psychology behind shareable content, Online Marketing network Meetup, 2nd May 2013 See Natalie Nahai’s presentation here. Key questions: Why do you want people to share your content? What’s in it for them? Which medium is best? 1. Go Positive: make content funny/heartwarming/uplifiting  For example, P&G ad about Olympic mums appeals as it’s universal (we … Continue reading