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Charity

The way we think about charity is dead wrong

Dan Pallotta’s TED talk The way we think about charity is dead wrong and summary below. http://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong.html Compensation Notion that NFP’s shouldn’t make money out of helping other people, while commercial companies make money out of not helping people (e.g. selling violent video games ). NFP staff = get low pay (economic sacrifice). Stats back … Continue reading

Charity / Content insight / Creativity / Digital

Multimedia storytelling: examples

I recently came across this great multimedia storytelling piece from the Guardian: Firestorm: The story of the bushfire at Dunalley The photograph of the Holmes family hiding from a violent bushfire in Tasmania was shared around the world. But what became of them? In a unique multimedia project, the family speak exclusively to the Guardian … Continue reading

Charity / Content insight

How to create shareable content: Psychology tips

Notes from The psychology behind shareable content, Online Marketing network Meetup, 2nd May 2013 See Natalie Nahai’s presentation here. Key questions: Why do you want people to share your content? What’s in it for them? Which medium is best? 1. Go Positive: make content funny/heartwarming/uplifiting  For example, P&G ad about Olympic mums appeals as it’s universal (we … Continue reading