Latest Entries
Content analysis / content audits / Content Strategy

Is your content ROT-ting? How to identify redundant, outdated and trivial content in your content audit

Redundant, Obsolete and Trivial (ROT) Content Redundant, Obsolete and Trivial (ROT) content can damage your website and your reputation. Your website is like a big shop window, and often the first point of contact the public will have with you, so that experience needs to be a good one. For the user, content that is … Continue reading

Content insight / Content Strategy

Distributed content contribution model: the pros, cons and how to manage it

As the volume and importance of digital comms increases, a distributed content contribution model can prove an effective use of time and resources. What is a distributed content contribution model? Webpages are maintained by digitally trained subject specialists (message), not digital specialists (medium). They are the ones who know their area of the business best and can … Continue reading

Creativity / Digital

Tell great stories, inspire our audience and build a sense of community

Elena Plaiter At last year’s Edinburgh International Television Festival Elisabeth Murdoch, CEO of Shine TV, delivered the MacTaggart lecture. In it she talks about the TV industry, but there’s a few nuggets that can be applied to any medium that produces content.   “…the more fundamental ingredients to our collective success; our sense of purpose which … Continue reading