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Charity / Content analysis / content audits / Content insight / Content Strategy / Digital / User experience

Seven ways to identify Redundant, Obsolete and Trivial (ROT) content

Together We’re Better is a community where digital professionals in the not-for-profit sector can find solutions to digital challenges. They posted my previous blog ‘Is your content ROT-ting?’ on their blog last week. See it here. Elena Plaiter Continue reading

Charity / Content insight / Content Strategy / Digital

What is an editorial calendar and how should you use it?

Here’s the text from a blog I wrote for Together We’re Better. You can see the original blog here. As the over-touted saying goes, ‘we’re all publishers now’. So we need to adapt tools and tactics to help us be 21st century publishers. Whether your digital team is a delivery unit that services your organisation, or … Continue reading

Content insight / Digital / Social Media / User experience

SMW Notes – What’s Next and Future Trends

Future Trends Battenhall (report) Twitter goes full circle: will still be popular A life logged: quantified self (helmet cams, scales etc.) Social data will drive social businesses Hacker culture: trolls etc and hacks for good Single purpose apps. Photos are important. Twitter,, vine, instagram, what’s app, keek, tumblr will be popular? Revisiting the Digital … Continue reading

Charity / Content insight / Digital

Content, charity and digital knowledge – where do you get yours? WIP

I’ve been pulling together a list of digital + NFP ‘knowledge resources’. It’s in no particular order, and not at all comprehensive. Anyone have anything to add? Or has someone already done this? It’s a bit skewed towards web content. What about marketing, multimedia production, analytics, project management etc…. Charity Comms Third Sector Charity Times UK … Continue reading