Content Strategy

How to create great web content: a checklist

Unfortunately, there’s no magic formula to creating great web content. But there are things you can advise your content producers to check or adhere to safeguard high standards and encourage excellence. No one checklist will be 100% appropriate for everyone. You may need to add or change things to suit your organisation, your content strategy, … Continue reading


Content analysis / content audits / Content Strategy

Is your content ROT-ting? How to identify redundant, outdated and trivial content in your content audit

Redundant, Obsolete and Trivial (ROT) Content Redundant, Obsolete and Trivial (ROT) content can damage your website and your reputation. Your website is like a big shop window, and often the first point of contact the public will have with you, so that experience needs to be a good one. For the user, content that is … Continue reading