Together We’re Better is a community where digital professionals in the not-for-profit sector can find solutions to digital challenges. They posted my previous blog ‘Is your content ROT-ting?’ on their blog last week. See it here. Elena Plaiter Continue reading
Category Archives: User experience
SMW Notes – What’s Next and Future Trends
Future Trends Battenhall (report) Twitter goes full circle: will still be popular A life logged: quantified self (helmet cams, scales etc.) Social data will drive social businesses Hacker culture: trolls etc and hacks for good Single purpose apps. Photos are important. Twitter, ask.fm, vine, instagram, what’s app, keek, tumblr will be popular? Revisiting the Digital … Continue reading
SMW Notes – Social Business
Benefits of being a social business It’s not just good to do social – we need to be social. Social business is an evolution of social media and an evolution of business. Content is the challenge: you need to point to it from social media, so you need to have it, and make sure it’s … Continue reading
Digital insight for health charities (patient perspective)
Recently I found myself being a ‘service user’ for a health charity which made me question a lot of what I thought I knew about user experiences. As a digital bod, you try to put yourself in your audiences shoes. But when I was ‘the user’, and I wasn’t being logical, but was acting on … Continue reading
Who owns the user journey?
Elena Plaiter Automated emails, forms etc etc. Who is responsible for ensuring they are on brand, have the right tone of voice, and work for you and the user? So many ideas for blogs and things to think about following a recent spate of events and Social Media Week, so this is just a quick, not … Continue reading