A wonderful presentation about content strategy by Jonathon Colman, Pricipal Experience Architect, REI, which pulls in wonderful quotes and points to useful resources. Don’t be put off by the length – it will only take you a few minutes to read, and is one of the best summaries I’ve seen. Why Our Content SUCKS. And … Continue reading
Monthly Archives: February 2013
Charity / Content Strategy / Digital / Events
Why you can leave your nerves at the door for Barcamp NFP
I wrote a guest blog post for Barcamp NFP, which I’ve copied below, or read the original on the Barcamp NFP site. One of the great things about working in the charity sector is how much we share knowledge and success, and how much we support each other. So when I turned up to Barcampnfp … Continue reading
Distributed content contribution model: the pros, cons and how to manage it
As the volume and importance of digital comms increases, a distributed content contribution model can prove an effective use of time and resources. What is a distributed content contribution model? Webpages are maintained by digitally trained subject specialists (message), not digital specialists (medium). They are the ones who know their area of the business best and can … Continue reading
How to migrate a website
Elena Plaiter The info here is based on a project I did in 2012 to migrate a microsite into a main site. I haven’t gone into any detail around determining IA, UX or stakeholder involvement. Agree brief Goals & KPIs: Why are we doing this? What is our goal? Are there any KPI’s? Key messages: … Continue reading
Elena Plaiter 