Content insight / Content Strategy

Distributed content contribution model: the pros, cons and how to manage it

As the volume and importance of digital comms increases, a distributed content contribution model can prove an effective use of time and resources. What is a¬†distributed content contribution model? Webpages are maintained by digitally trained subject specialists (message), not digital specialists (medium).¬†They are the ones who know their area of the business best and can … Continue reading