Elena Plaiter It’s something i’ve been asking myself recently and last week’s Content Strategy Association debate did just this. As I delve into more and more Content Strategy (CS) books, and blogs and events, I was beginning to wonder if there was something I was missing. CS seems to be the stuff I already do, … Continue reading
Monthly Archives: February 2012
Who owns the user journey?
Elena Plaiter Automated emails, forms etc etc. Who is responsible for ensuring they are on brand, have the right tone of voice, and work for you and the user? So many ideas for blogs and things to think about following a recent spate of events and Social Media Week, so this is just a quick, not … Continue reading
Elena Plaiter 