Together We’re Better is a community where digital professionals in the not-for-profit sector can find solutions to digital challenges. They posted my previous blog ‘Is your content ROT-ting?’ on their blog last week. See it here. Elena Plaiter Continue reading
Here’s the text from a blog I wrote for Together We’re Better. You can see the original blog here. As the over-touted saying goes, ‘we’re all publishers now’. So we need to adapt tools and tactics to help us be 21st century publishers. Whether your digital team is a delivery unit that services your organisation, or … Continue reading
I’ve been pulling together a list of digital + NFP ‘knowledge resources’. It’s in no particular order, and not at all comprehensive. Anyone have anything to add? Or has someone already done this? It’s a bit skewed towards web content. What about marketing, multimedia production, analytics, project management etc…. Charity Comms Third Sector Charity Times UK … Continue reading
Dan Pallotta’s TED talk The way we think about charity is dead wrong and summary below. http://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong.html Compensation Notion that NFP’s shouldn’t make money out of helping other people, while commercial companies make money out of not helping people (e.g. selling violent video games ). NFP staff = get low pay (economic sacrifice). Stats back … Continue reading
I recently came across this great multimedia storytelling piece from the Guardian: Firestorm: The story of the bushfire at Dunalley The photograph of the Holmes family hiding from a violent bushfire in Tasmania was shared around the world. But what became of them? In a unique multimedia project, the family speak exclusively to the Guardian … Continue reading
Notes from The psychology behind shareable content, Online Marketing network Meetup, 2nd May 2013 See Natalie Nahai’s presentation here. Key questions: Why do you want people to share your content? What’s in it for them? Which medium is best? 1. Go Positive: make content funny/heartwarming/uplifiting For example, P&G ad about Olympic mums appeals as it’s universal (we … Continue reading
In the last few months I’ve been to a badly managed panel and Barcampnfp – an unconference, to hear more about digital and the charity sector. I preferred the unconference. Here’s why: Meet new people V sit quietly and watch people At a Barcampnfp you can meet new people with the same interests and needs as you, or … Continue reading
I wrote a guest blog post for Barcamp NFP, which I’ve copied below, or read the original on the Barcamp NFP site. One of the great things about working in the charity sector is how much we share knowledge and success, and how much we support each other. So when I turned up to Barcampnfp … Continue reading
Elena Plaiter 