Social Media Week used to be so much fun – lots of little events popping up all over town for you to attend and learn. But now it’s all about buying the conference pass (which I wasn’t up for). It was good to see there were still events outside of the ‘conference’ sessions, but they have … Continue reading
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Charity / Content analysis / content audits / Content insight / Content Strategy / Digital / User experience
Seven ways to identify Redundant, Obsolete and Trivial (ROT) content
Together We’re Better is a community where digital professionals in the not-for-profit sector can find solutions to digital challenges. They posted my previous blog ‘Is your content ROT-ting?’ on their blog last week. See it here. Elena Plaiter Continue reading
What is an editorial calendar and how should you use it?
Here’s the text from a blog I wrote for Together We’re Better. You can see the original blog here. As the over-touted saying goes, ‘we’re all publishers now’. So we need to adapt tools and tactics to help us be 21st century publishers. Whether your digital team is a delivery unit that services your organisation, or … Continue reading
SMW Notes – What’s Next and Future Trends
Future Trends Battenhall (report) Twitter goes full circle: will still be popular A life logged: quantified self (helmet cams, scales etc.) Social data will drive social businesses Hacker culture: trolls etc and hacks for good Single purpose apps. Photos are important. Twitter, ask.fm, vine, instagram, what’s app, keek, tumblr will be popular? Revisiting the Digital … Continue reading
SMW Notes – Social Business
Benefits of being a social business It’s not just good to do social – we need to be social. Social business is an evolution of social media and an evolution of business. Content is the challenge: you need to point to it from social media, so you need to have it, and make sure it’s … Continue reading
SMW notes: @barcampnfp #smw4good Charity campaigns
In this session we discussed good and bad examples of charity campaigns. Here are some below. Lauren Luke: Don’t cover it up campaign, refuge Popular makeup vlogger Lauren Luke gives a demo on how to cover up a bruise, with a vid on her Youtube channel. Many people didn’t know it was an ad. DePaul boxes Charity … Continue reading
Content, charity and digital knowledge – where do you get yours? WIP
I’ve been pulling together a list of digital + NFP ‘knowledge resources’. It’s in no particular order, and not at all comprehensive. Anyone have anything to add? Or has someone already done this? It’s a bit skewed towards web content. What about marketing, multimedia production, analytics, project management etc…. Charity Comms Third Sector Charity Times UK … Continue reading
The way we think about charity is dead wrong
Dan Pallotta’s TED talk The way we think about charity is dead wrong and summary below. http://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong.html Compensation Notion that NFP’s shouldn’t make money out of helping other people, while commercial companies make money out of not helping people (e.g. selling violent video games ). NFP staff = get low pay (economic sacrifice). Stats back … Continue reading
Strategy and Online: Excerpts from Gerry McGovern’s paper
Confused as to what strategy is, and how to apply it to your digital activity? Strategy and Online: How online is changing the game and the playing field for strategy development by Gerry McGovern is full of interesting and useful pointers if you’re thinking about your online strategy. Here are my notes [copied from the … Continue reading
Multimedia storytelling: examples
I recently came across this great multimedia storytelling piece from the Guardian: Firestorm: The story of the bushfire at Dunalley The photograph of the Holmes family hiding from a violent bushfire in Tasmania was shared around the world. But what became of them? In a unique multimedia project, the family speak exclusively to the Guardian … Continue reading
Elena Plaiter 