Notes from The psychology behind shareable content, Online Marketing network Meetup, 2nd May 2013 See Natalie Nahai’s presentation here. Key questions: Why do you want people to share your content? What’s in it for them? Which medium is best? 1. Go Positive: make content funny/heartwarming/uplifiting For example, P&G ad about Olympic mums appeals as it’s universal (we … Continue reading
Latest Entries
How to create great web content: a checklist
Unfortunately, there’s no magic formula to creating great web content. But there are things you can advise your content producers to check or adhere to safeguard high standards and encourage excellence. No one checklist will be 100% appropriate for everyone. You may need to add or change things to suit your organisation, your content strategy, … Continue reading
How a barcamp is better than a (badly managed) panel
In the last few months I’ve been to a badly managed panel and Barcampnfp – an unconference, to hear more about digital and the charity sector. I preferred the unconference. Here’s why: Meet new people V sit quietly and watch people At a Barcampnfp you can meet new people with the same interests and needs as you, or … Continue reading
Digital insight for health charities (patient perspective)
Recently I found myself being a ‘service user’ for a health charity which made me question a lot of what I thought I knew about user experiences. As a digital bod, you try to put yourself in your audiences shoes. But when I was ‘the user’, and I wasn’t being logical, but was acting on … Continue reading
Is your content ROT-ting? How to identify redundant, outdated and trivial content in your content audit
Redundant, Obsolete and Trivial (ROT) Content Redundant, Obsolete and Trivial (ROT) content can damage your website and your reputation. Your website is like a big shop window, and often the first point of contact the public will have with you, so that experience needs to be a good one. For the user, content that is … Continue reading
Stop creating content that sucks
A wonderful presentation about content strategy by Jonathon Colman, Pricipal Experience Architect, REI, which pulls in wonderful quotes and points to useful resources. Don’t be put off by the length – it will only take you a few minutes to read, and is one of the best summaries I’ve seen. Why Our Content SUCKS. And … Continue reading
Charity / Content Strategy / Digital / Events
Why you can leave your nerves at the door for Barcamp NFP
I wrote a guest blog post for Barcamp NFP, which I’ve copied below, or read the original on the Barcamp NFP site. One of the great things about working in the charity sector is how much we share knowledge and success, and how much we support each other. So when I turned up to Barcampnfp … Continue reading
Distributed content contribution model: the pros, cons and how to manage it
As the volume and importance of digital comms increases, a distributed content contribution model can prove an effective use of time and resources. What is a distributed content contribution model? Webpages are maintained by digitally trained subject specialists (message), not digital specialists (medium). They are the ones who know their area of the business best and can … Continue reading
How to migrate a website
Elena Plaiter The info here is based on a project I did in 2012 to migrate a microsite into a main site. I haven’t gone into any detail around determining IA, UX or stakeholder involvement. Agree brief Goals & KPIs: Why are we doing this? What is our goal? Are there any KPI’s? Key messages: … Continue reading
Tell great stories, inspire our audience and build a sense of community
Elena Plaiter At last year’s Edinburgh International Television Festival Elisabeth Murdoch, CEO of Shine TV, delivered the MacTaggart lecture. In it she talks about the TV industry, but there’s a few nuggets that can be applied to any medium that produces content. “…the more fundamental ingredients to our collective success; our sense of purpose which … Continue reading
Elena Plaiter 