Together We’re Better is a community where digital professionals in the not-for-profit sector can find solutions to digital challenges. They posted my previous blog ‘Is your content ROT-ting?’ on their blog last week. See it here. Elena Plaiter Continue reading
Category Archives: Digital
What is an editorial calendar and how should you use it?
Here’s the text from a blog I wrote for Together We’re Better. You can see the original blog here. As the over-touted saying goes, ‘we’re all publishers now’. So we need to adapt tools and tactics to help us be 21st century publishers. Whether your digital team is a delivery unit that services your organisation, or … Continue reading
SMW Notes – What’s Next and Future Trends
Future Trends Battenhall (report) Twitter goes full circle: will still be popular A life logged: quantified self (helmet cams, scales etc.) Social data will drive social businesses Hacker culture: trolls etc and hacks for good Single purpose apps. Photos are important. Twitter, ask.fm, vine, instagram, what’s app, keek, tumblr will be popular? Revisiting the Digital … Continue reading
SMW Notes – Social Business
Benefits of being a social business It’s not just good to do social – we need to be social. Social business is an evolution of social media and an evolution of business. Content is the challenge: you need to point to it from social media, so you need to have it, and make sure it’s … Continue reading
Content, charity and digital knowledge – where do you get yours? WIP
I’ve been pulling together a list of digital + NFP ‘knowledge resources’. It’s in no particular order, and not at all comprehensive. Anyone have anything to add? Or has someone already done this? It’s a bit skewed towards web content. What about marketing, multimedia production, analytics, project management etc…. Charity Comms Third Sector Charity Times UK … Continue reading
Strategy and Online: Excerpts from Gerry McGovern’s paper
Confused as to what strategy is, and how to apply it to your digital activity? Strategy and Online: How online is changing the game and the playing field for strategy development by Gerry McGovern is full of interesting and useful pointers if you’re thinking about your online strategy. Here are my notes [copied from the … Continue reading
Multimedia storytelling: examples
I recently came across this great multimedia storytelling piece from the Guardian: Firestorm: The story of the bushfire at Dunalley The photograph of the Holmes family hiding from a violent bushfire in Tasmania was shared around the world. But what became of them? In a unique multimedia project, the family speak exclusively to the Guardian … Continue reading
How a barcamp is better than a (badly managed) panel
In the last few months I’ve been to a badly managed panel and Barcampnfp – an unconference, to hear more about digital and the charity sector. I preferred the unconference. Here’s why: Meet new people V sit quietly and watch people At a Barcampnfp you can meet new people with the same interests and needs as you, or … Continue reading
Why you can leave your nerves at the door for Barcamp NFP
I wrote a guest blog post for Barcamp NFP, which I’ve copied below, or read the original on the Barcamp NFP site. One of the great things about working in the charity sector is how much we share knowledge and success, and how much we support each other. So when I turned up to Barcampnfp … Continue reading
Tell great stories, inspire our audience and build a sense of community
Elena Plaiter At last year’s Edinburgh International Television Festival Elisabeth Murdoch, CEO of Shine TV, delivered the MacTaggart lecture. In it she talks about the TV industry, but there’s a few nuggets that can be applied to any medium that produces content. “…the more fundamental ingredients to our collective success; our sense of purpose which … Continue reading