Together We’re Better is a community where digital professionals in the not-for-profit sector can find solutions to digital challenges. They posted my previous blog ‘Is your content ROT-ting?’ on their blog last week. See it here. Elena Plaiter Continue reading
Here’s the text from a blog I wrote for Together We’re Better. You can see the original blog here. As the over-touted saying goes, ‘we’re all publishers now’. So we need to adapt tools and tactics to help us be 21st century publishers. Whether your digital team is a delivery unit that services your organisation, or … Continue reading
Future Trends Battenhall (report) Twitter goes full circle: will still be popular A life logged: quantified self (helmet cams, scales etc.) Social data will drive social businesses Hacker culture: trolls etc and hacks for good Single purpose apps. Photos are important. Twitter, ask.fm, vine, instagram, what’s app, keek, tumblr will be popular? Revisiting the Digital … Continue reading
Benefits of being a social business It’s not just good to do social – we need to be social. Social business is an evolution of social media and an evolution of business. Content is the challenge: you need to point to it from social media, so you need to have it, and make sure it’s … Continue reading
I’ve been pulling together a list of digital + NFP ‘knowledge resources’. It’s in no particular order, and not at all comprehensive. Anyone have anything to add? Or has someone already done this? It’s a bit skewed towards web content. What about marketing, multimedia production, analytics, project management etc…. Charity Comms Third Sector Charity Times UK … Continue reading
I recently came across this great multimedia storytelling piece from the Guardian: Firestorm: The story of the bushfire at Dunalley The photograph of the Holmes family hiding from a violent bushfire in Tasmania was shared around the world. But what became of them? In a unique multimedia project, the family speak exclusively to the Guardian … Continue reading
Notes from The psychology behind shareable content, Online Marketing network Meetup, 2nd May 2013 See Natalie Nahai’s presentation here. Key questions: Why do you want people to share your content? What’s in it for them? Which medium is best? 1. Go Positive: make content funny/heartwarming/uplifiting For example, P&G ad about Olympic mums appeals as it’s universal (we … Continue reading
Recently I found myself being a ‘service user’ for a health charity which made me question a lot of what I thought I knew about user experiences. As a digital bod, you try to put yourself in your audiences shoes. But when I was ‘the user’, and I wasn’t being logical, but was acting on … Continue reading
As the volume and importance of digital comms increases, a distributed content contribution model can prove an effective use of time and resources. What is a distributed content contribution model? Webpages are maintained by digitally trained subject specialists (message), not digital specialists (medium). They are the ones who know their area of the business best and can … Continue reading
Elena Plaiter The info here is based on a project I did in 2012 to migrate a microsite into a main site. I haven’t gone into any detail around determining IA, UX or stakeholder involvement. Agree brief Goals & KPIs: Why are we doing this? What is our goal? Are there any KPI’s? Key messages: … Continue reading
Elena Plaiter 