Elena Plaiter IF you can keep your head when all about you Are panicking about a looming deadline and blaming it on you, If you can trust your editorial instincts when the suits doubt you, But educate them too; If you can’t wait for late content, Or being lied to about IT fixes, don’t deal … Continue reading
Category Archives: Content insight
‘Content Strategy’ is a buzzword. Discuss.
Elena Plaiter It’s something i’ve been asking myself recently and last week’s Content Strategy Association debate did just this. As I delve into more and more Content Strategy (CS) books, and blogs and events, I was beginning to wonder if there was something I was missing. CS seems to be the stuff I already do, … Continue reading