Together We’re Better is a community where digital professionals in the not-for-profit sector can find solutions to digital challenges. They posted my previous blog ‘Is your content ROT-ting?’ on their blog last week. See it here. Elena Plaiter Continue reading
Here’s the text from a blog I wrote for Together We’re Better. You can see the original blog here. As the over-touted saying goes, ‘we’re all publishers now’. So we need to adapt tools and tactics to help us be 21st century publishers. Whether your digital team is a delivery unit that services your organisation, or … Continue reading
Confused as to what strategy is, and how to apply it to your digital activity? Strategy and Online: How online is changing the game and the playing field for strategy development by Gerry McGovern is full of interesting and useful pointers if you’re thinking about your online strategy. Here are my notes [copied from the … Continue reading
Unfortunately, there’s no magic formula to creating great web content. But there are things you can advise your content producers to check or adhere to safeguard high standards and encourage excellence. No one checklist will be 100% appropriate for everyone. You may need to add or change things to suit your organisation, your content strategy, … Continue reading
Redundant, Obsolete and Trivial (ROT) Content Redundant, Obsolete and Trivial (ROT) content can damage your website and your reputation. Your website is like a big shop window, and often the first point of contact the public will have with you, so that experience needs to be a good one. For the user, content that is … Continue reading
A wonderful presentation about content strategy by Jonathon Colman, Pricipal Experience Architect, REI, which pulls in wonderful quotes and points to useful resources. Don’t be put off by the length – it will only take you a few minutes to read, and is one of the best summaries I’ve seen. Why Our Content SUCKS. And … Continue reading
I wrote a guest blog post for Barcamp NFP, which I’ve copied below, or read the original on the Barcamp NFP site. One of the great things about working in the charity sector is how much we share knowledge and success, and how much we support each other. So when I turned up to Barcampnfp … Continue reading
As the volume and importance of digital comms increases, a distributed content contribution model can prove an effective use of time and resources. What is a distributed content contribution model? Webpages are maintained by digitally trained subject specialists (message), not digital specialists (medium). They are the ones who know their area of the business best and can … Continue reading
Elena Plaiter The info here is based on a project I did in 2012 to migrate a microsite into a main site. I haven’t gone into any detail around determining IA, UX or stakeholder involvement. Agree brief Goals & KPIs: Why are we doing this? What is our goal? Are there any KPI’s? Key messages: … Continue reading
Elena Plaiter IF you can keep your head when all about you Are panicking about a looming deadline and blaming it on you, If you can trust your editorial instincts when the suits doubt you, But educate them too; If you can’t wait for late content, Or being lied to about IT fixes, don’t deal … Continue reading
Elena Plaiter 