Charity / Content analysis / content audits / Content insight / Content Strategy / Digital / User experience

Seven ways to identify Redundant, Obsolete and Trivial (ROT) content

Together We’re Better is a community where digital professionals in the not-for-profit sector can find solutions to digital challenges. They posted my previous blog ‘Is your content ROT-ting?’ on their blog last week. See it here. Elena Plaiter Advertisements Continue reading

Charity / Content insight / Content Strategy / Digital

What is an editorial calendar and how should you use it?

Here’s the text from a blog I wrote for Together We’re Better. You can see the original blog here. As the over-touted saying goes, ‘we’re all publishers now’. So we need to adapt tools and tactics to help us be 21st century publishers. Whether your digital team is a delivery unit that services your organisation, or … Continue reading

Content analysis / content audits / Content Strategy

Is your content ROT-ting? How to identify redundant, outdated and trivial content in your content audit

Redundant, Obsolete and Trivial (ROT) Content Redundant, Obsolete and Trivial (ROT) content can damage your website and your reputation. Your website is like a big shop window, and often the first point of contact the public will have with you, so that experience needs to be a good one. For the user, content that is … Continue reading