Content insight / Content Strategy

Distributed content contribution model: the pros, cons and how to manage it

As the volume and importance of digital comms increases, a distributed content contribution model can prove an effective use of time and resources. What is a distributed content contribution model? Webpages are maintained by digitally trained subject specialists (message), not digital specialists (medium). They are the ones who know their area of the business best and can … Continue reading

Content Strategy / Events / Social Media

Social Media Week 2012 notes: Nosh – The Social Business of Food

Elena Plaiter I love food. I love buying it. I love cooking it. I love eating it. I love eating at home or eating out: street food, cafes, pub grub and Michelin starred fancy pants restaurants. I love eating with people. And I love talking about food. Because food is inherently social.  So I was very … Continue reading