In this session we discussed good and bad examples of charity campaigns. Here are some below.
Lauren Luke: Don’t cover it up campaign, refuge
Popular makeup vlogger Lauren Luke gives a demo on how to cover up a bruise, with a vid on her Youtube channel. Many people didn’t know it was an ad.
Charity develops commercial arm to sell moving boxes, to raise funds, and shift focus on homeless and boxes to positive.
Tourette’s twitter takeover (Canada)
People surrendered their Twitter feed and weren’t able to control what was in it, to build empathy for tourette’s.
Trial by timeline (Amnesty NZ)
Give Amnesty permission to analyse your timeline and see what laws you’re guilty of.
UNICEF Likes don’t save lives (Sweden)
UNICEF highlights that like’s don’t save lives – donations do.
A social media visual mechanic for the Coffee Morning promotion.
How great that someone took the time to put together some of the campaigns mentioned – thank you!
In case you haven’t seen it, the Alopecia flash mob in Liverpool we mentioned is here: http://www.youtube.com/watch?v=swQXggJ9ObE