Charity / Content analysis / content audits / Content insight / Content Strategy / Digital / User experience

Seven ways to identify Redundant, Obsolete and Trivial (ROT) content

Together We’re Better is a community where digital professionals in the not-for-profit sector can find solutions to digital challenges. They posted my previous blog ‘Is your content ROT-ting?’ on their blog last week. See it here. Elena Plaiter Continue reading

Charity / Content insight / Content Strategy / Digital

What is an editorial calendar and how should you use it?

Here’s the text from a blog I wrote for Together We’re Better. You can see the original blog here. As the over-touted saying goes, ‘we’re all publishers now’. So we need to adapt tools and tactics to help us be 21st century publishers. Whether your digital team is a delivery unit that services your organisation, or … Continue reading

Charity / Content insight / Creativity / Digital

Multimedia storytelling: examples

I recently came across this great multimedia storytelling piece from the Guardian: Firestorm: The story of the bushfire at Dunalley The photograph of the Holmes family hiding from a violent bushfire in Tasmania was shared around the world. But what became of them? In a unique multimedia project, the family speak exclusively to the Guardian … Continue reading

Charity / Content insight

How to create shareable content: Psychology tips

Notes from The psychology behind shareable content, Online Marketing network Meetup, 2nd May 2013 See Natalie Nahai’s presentation here. Key questions: Why do you want people to share your content? What’s in it for them? Which medium is best? 1. Go Positive: make content funny/heartwarming/uplifiting  For example, P&G ad about Olympic mums appeals as it’s universal (we … Continue reading