Together We’re Better is a community where digital professionals in the not-for-profit sector can find solutions to digital challenges. They posted my previous blog ‘Is your content ROT-ting?’ on their blog last week. See it here. Elena Plaiter Continue reading
Here’s the text from a blog I wrote for Together We’re Better. You can see the original blog here. As the over-touted saying goes, ‘we’re all publishers now’. So we need to adapt tools and tactics to help us be 21st century publishers. Whether your digital team is a delivery unit that services your organisation, or … Continue reading
Benefits of being a social business It’s not just good to do social – we need to be social. Social business is an evolution of social media and an evolution of business. Content is the challenge: you need to point to it from social media, so you need to have it, and make sure it’s … Continue reading
Confused as to what strategy is, and how to apply it to your digital activity? Strategy and Online: How online is changing the game and the playing field for strategy development by Gerry McGovern is full of interesting and useful pointers if you’re thinking about your online strategy. Here are my notes [copied from the … Continue reading
I recently came across this great multimedia storytelling piece from the Guardian: Firestorm: The story of the bushfire at Dunalley The photograph of the Holmes family hiding from a violent bushfire in Tasmania was shared around the world. But what became of them? In a unique multimedia project, the family speak exclusively to the Guardian … Continue reading
Notes from The psychology behind shareable content, Online Marketing network Meetup, 2nd May 2013 See Natalie Nahai’s presentation here. Key questions: Why do you want people to share your content? What’s in it for them? Which medium is best? 1. Go Positive: make content funny/heartwarming/uplifiting For example, P&G ad about Olympic mums appeals as it’s universal (we … Continue reading
Unfortunately, there’s no magic formula to creating great web content. But there are things you can advise your content producers to check or adhere to safeguard high standards and encourage excellence. No one checklist will be 100% appropriate for everyone. You may need to add or change things to suit your organisation, your content strategy, … Continue reading
Recently I found myself being a ‘service user’ for a health charity which made me question a lot of what I thought I knew about user experiences. As a digital bod, you try to put yourself in your audiences shoes. But when I was ‘the user’, and I wasn’t being logical, but was acting on … Continue reading
Redundant, Obsolete and Trivial (ROT) Content Redundant, Obsolete and Trivial (ROT) content can damage your website and your reputation. Your website is like a big shop window, and often the first point of contact the public will have with you, so that experience needs to be a good one. For the user, content that is … Continue reading
A wonderful presentation about content strategy by Jonathon Colman, Pricipal Experience Architect, REI, which pulls in wonderful quotes and points to useful resources. Don’t be put off by the length – it will only take you a few minutes to read, and is one of the best summaries I’ve seen. Why Our Content SUCKS. And … Continue reading
Elena Plaiter 