Social Media Week used to be so much fun – lots of little events popping up all over town for you to attend and learn. But now it’s all about buying the conference pass (which I wasn’t up for). It was good to see there were still events outside of the ‘conference’ sessions, but they have … Continue reading
Tag Archives: social media
How to create shareable content: Psychology tips
Notes from The psychology behind shareable content, Online Marketing network Meetup, 2nd May 2013 See Natalie Nahai’s presentation here. Key questions: Why do you want people to share your content? What’s in it for them? Which medium is best? 1. Go Positive: make content funny/heartwarming/uplifiting For example, P&G ad about Olympic mums appeals as it’s universal (we … Continue reading
Tell great stories, inspire our audience and build a sense of community
Elena Plaiter At last year’s Edinburgh International Television Festival Elisabeth Murdoch, CEO of Shine TV, delivered the MacTaggart lecture. In it she talks about the TV industry, but there’s a few nuggets that can be applied to any medium that produces content. “…the more fundamental ingredients to our collective success; our sense of purpose which … Continue reading
Social Media Week notes: The Networked Economy
Elena Plaiter Well, i seem to have fallen massively behind on writing blogs from Social Media Week. Here’s a write up from the session on The Networked Economy, about how brands can succeed in today’s ‘networked economy. The changing landscape Social media has changed the way information travels, just as the printing press did We give … Continue reading
Social Media Week 2012 notes: Nosh – The Social Business of Food
Elena Plaiter I love food. I love buying it. I love cooking it. I love eating it. I love eating at home or eating out: street food, cafes, pub grub and Michelin starred fancy pants restaurants. I love eating with people. And I love talking about food. Because food is inherently social. So I was very … Continue reading
Elena Plaiter 