Charity / Content insight

How to create shareable content: Psychology tips

Notes from The psychology behind shareable content, Online Marketing network Meetup, 2nd May 2013 See Natalie Nahai’s presentation here. Key questions: Why do you want people to share your content? What’s in it for them? Which medium is best? 1. Go Positive: make content funny/heartwarming/uplifiting  For example, P&G ad about Olympic mums appeals as it’s universal (we … Continue reading

Creativity / Digital

Tell great stories, inspire our audience and build a sense of community

Elena Plaiter At last year’s Edinburgh International Television Festival Elisabeth Murdoch, CEO of Shine TV, delivered the MacTaggart lecture. In it she talks about the TV industry, but there’s a few nuggets that can be applied to any medium that produces content.   “…the more fundamental ingredients to our collective success; our sense of purpose which … Continue reading

Content Strategy / Events / Social Media

Social Media Week 2012 notes: Nosh – The Social Business of Food

Elena Plaiter I love food. I love buying it. I love cooking it. I love eating it. I love eating at home or eating out: street food, cafes, pub grub and Michelin starred fancy pants restaurants. I love eating with people. And I love talking about food. Because food is inherently social.  So I was very … Continue reading