Dan Pallotta’s TED talk The way we think about charity is dead wrong and summary below. http://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong.html Compensation Notion that NFP’s shouldn’t make money out of helping other people, while commercial companies make money out of not helping people (e.g. selling violent video games ). NFP staff = get low pay (economic sacrifice). Stats back … Continue reading
Tag Archives: strategy
Strategy and Online: Excerpts from Gerry McGovern’s paper
Confused as to what strategy is, and how to apply it to your digital activity? Strategy and Online: How online is changing the game and the playing field for strategy development by Gerry McGovern is full of interesting and useful pointers if you’re thinking about your online strategy. Here are my notes [copied from the … Continue reading
Stop creating content that sucks
A wonderful presentation about content strategy by Jonathon Colman, Pricipal Experience Architect, REI, which pulls in wonderful quotes and points to useful resources. Don’t be put off by the length – it will only take you a few minutes to read, and is one of the best summaries I’ve seen. Why Our Content SUCKS. And … Continue reading
Elena Plaiter 