The app bandwagon

Elena Plaiter

I’ve been thinking about apps recently, and questioning more and more why people are so keen to jump on the band wagon, invest time and money in them, if at the  end of the day they don’t actually achieve anything?

Aside from getting into the debate over the future of the app (is there one?), I wonder if organisations decide to do one without really considering their overall mobile strategy (if there is one).

Having said that, there are some hugely successful charity apps out there that can make a real difference to supporters, most noticeably the apps from healthcare charities that can, quite literally, save lives.

I went to MediaPro expo a few weeks ago and heard David Barker, Director of Communications at Breakthrough Breast Cancer, talk about their iBreastcheck app.

These app tips below were inspired by his presentation: