Elena Plaiter Last month I went to the second ever Barcamp NFP, and was thrown in at the deep end by being asked to do a session on Content Strategy. I hadn’t even had my morning coffee! Afterwards the lovely Richelle (@quintossential) from Sound Delivery wanted to do an Audioboo. As a former broadcast journalist and … Continue reading
Category Archives: Content Strategy
Social Media Week 2012 notes: Nosh – The Social Business of Food
Elena Plaiter I love food. I love buying it. I love cooking it. I love eating it. I love eating at home or eating out: street food, cafes, pub grub and Michelin starred fancy pants restaurants. I love eating with people. And I love talking about food. Because food is inherently social. So I was very … Continue reading
Social Media Week London 2012
It may seem a little odd to write this midway through #smwldn, but i’ll do it anyway! I’m really enjoying this week’s events as i’ve been able to go to all manner of events that I wouldn’t have had the time, or the need, to go to before. I’ve been to events about food content, … Continue reading
‘Content Strategy’ is a buzzword. Discuss.
Elena Plaiter It’s something i’ve been asking myself recently and last week’s Content Strategy Association debate did just this. As I delve into more and more Content Strategy (CS) books, and blogs and events, I was beginning to wonder if there was something I was missing. CS seems to be the stuff I already do, … Continue reading
Who owns the user journey?
Elena Plaiter Automated emails, forms etc etc. Who is responsible for ensuring they are on brand, have the right tone of voice, and work for you and the user? So many ideas for blogs and things to think about following a recent spate of events and Social Media Week, so this is just a quick, not … Continue reading
CMess and the content team
Elena Plaiter 2012 brings thoughts of a new CMS for me and the team. Now, i’ve said it before, and i’ll say it again. Sometimes working in digital content is like being the petulant kid in the corner screaming “but what about the content?” with arms flailing in the air. So if we’re having a … Continue reading
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