Elena Plaiter

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Tag Archives: content owner

Content Strategy / User experience

Who owns the user journey?

Posted on February 18, 2012 by Elena Plaiter • Leave a comment

Elena Plaiter Automated emails, forms etc etc. Who is responsible for ensuring they are on brand, have the right tone of voice, and work for you and the user? So many ideas for blogs and things to think about following a recent spate of events and Social Media Week, so this is just a quick, not … Continue reading →

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