Notes from The psychology behind shareable content, Online Marketing network Meetup, 2nd May 2013 See Natalie Nahai’s presentation here. Key questions: Why do you want people to share your content? What’s in it for them? Which medium is best? 1. Go Positive: make content funny/heartwarming/uplifiting For example, P&G ad about Olympic mums appeals as it’s universal (we … Continue reading
Tag Archives: content strategy
How to create great web content: a checklist
Unfortunately, there’s no magic formula to creating great web content. But there are things you can advise your content producers to check or adhere to safeguard high standards and encourage excellence. No one checklist will be 100% appropriate for everyone. You may need to add or change things to suit your organisation, your content strategy, … Continue reading
Is your content ROT-ting? How to identify redundant, outdated and trivial content in your content audit
Redundant, Obsolete and Trivial (ROT) Content Redundant, Obsolete and Trivial (ROT) content can damage your website and your reputation. Your website is like a big shop window, and often the first point of contact the public will have with you, so that experience needs to be a good one. For the user, content that is … Continue reading
Stop creating content that sucks
A wonderful presentation about content strategy by Jonathon Colman, Pricipal Experience Architect, REI, which pulls in wonderful quotes and points to useful resources. Don’t be put off by the length – it will only take you a few minutes to read, and is one of the best summaries I’ve seen. Why Our Content SUCKS. And … Continue reading
Charity / Content Strategy / Digital / Events
Why you can leave your nerves at the door for Barcamp NFP
I wrote a guest blog post for Barcamp NFP, which I’ve copied below, or read the original on the Barcamp NFP site. One of the great things about working in the charity sector is how much we share knowledge and success, and how much we support each other. So when I turned up to Barcampnfp … Continue reading
Distributed content contribution model: the pros, cons and how to manage it
As the volume and importance of digital comms increases, a distributed content contribution model can prove an effective use of time and resources. What is a distributed content contribution model? Webpages are maintained by digitally trained subject specialists (message), not digital specialists (medium). They are the ones who know their area of the business best and can … Continue reading
Just how thick does an Editor’s skin need to be?
Elena Plaiter IF you can keep your head when all about you Are panicking about a looming deadline and blaming it on you, If you can trust your editorial instincts when the suits doubt you, But educate them too; If you can’t wait for late content, Or being lied to about IT fixes, don’t deal … Continue reading
