As the volume and importance of digital comms increases, a distributed content contribution model can prove an effective use of time and resources. What is a distributed content contribution model? Webpages are maintained by digitally trained subject specialists (message), not digital specialists (medium). They are the ones who know their area of the business best and can … Continue reading
Tag Archives: content
Tell great stories, inspire our audience and build a sense of community
Elena Plaiter At last year’s Edinburgh International Television Festival Elisabeth Murdoch, CEO of Shine TV, delivered the MacTaggart lecture. In it she talks about the TV industry, but there’s a few nuggets that can be applied to any medium that produces content. “…the more fundamental ingredients to our collective success; our sense of purpose which … Continue reading
Just how thick does an Editor’s skin need to be?
Elena Plaiter IF you can keep your head when all about you Are panicking about a looming deadline and blaming it on you, If you can trust your editorial instincts when the suits doubt you, But educate them too; If you can’t wait for late content, Or being lied to about IT fixes, don’t deal … Continue reading
Social Media Week Notes: What next for the media landscape?
Elena Plaiter Many moons ago, in between trips to the library/student bar, and the Student Radio station, I studied for a degree in journalism. Journalism theory, the history of journalism, investigative journalism (where I spent an unhealthy amount of time following a local counsellor), and of course online journalism. Back then, blogs were just emerging, the BBC … Continue reading
Social Media Week 2012 notes: Nosh – The Social Business of Food
Elena Plaiter I love food. I love buying it. I love cooking it. I love eating it. I love eating at home or eating out: street food, cafes, pub grub and Michelin starred fancy pants restaurants. I love eating with people. And I love talking about food. Because food is inherently social. So I was very … Continue reading
‘Content Strategy’ is a buzzword. Discuss.
Elena Plaiter It’s something i’ve been asking myself recently and last week’s Content Strategy Association debate did just this. As I delve into more and more Content Strategy (CS) books, and blogs and events, I was beginning to wonder if there was something I was missing. CS seems to be the stuff I already do, … Continue reading
CMess and the content team
Elena Plaiter 2012 brings thoughts of a new CMS for me and the team. Now, i’ve said it before, and i’ll say it again. Sometimes working in digital content is like being the petulant kid in the corner screaming “but what about the content?” with arms flailing in the air. So if we’re having a … Continue reading
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