Elena Plaiter I’m finally getting round to reading all the blogs and watching all the videos I’ve bookmarked over the past year and came across John Cleese’s lecture on creativity. Even though i’ve seen it several times before I keep it there as it’s always a useful reminder on how to switch your to ‘open’ … Continue reading
Author Archives: Elena Plaiter
Just how thick does an Editor’s skin need to be?
Elena Plaiter IF you can keep your head when all about you Are panicking about a looming deadline and blaming it on you, If you can trust your editorial instincts when the suits doubt you, But educate them too; If you can’t wait for late content, Or being lied to about IT fixes, don’t deal … Continue reading
The eye has to travel
Elena Plaiter Ages ago i went to see: Diana Vreeland: The eye has to travel. It takes a look at the life and work of Diana Vreeland – a Harper’s Bazaar and Vogue Fashion Editor. That might not sound that interesting but Diana’s work ethic and attitude make the film inspiring and relevant to women, … Continue reading
Me talking about Content Strategy
Elena Plaiter Last month I went to the second ever Barcamp NFP, and was thrown in at the deep end by being asked to do a session on Content Strategy. I hadn’t even had my morning coffee! Afterwards the lovely Richelle (@quintossential) from Sound Delivery wanted to do an Audioboo. As a former broadcast journalist and … Continue reading
Social Media Week notes: The Networked Economy
Elena Plaiter Well, i seem to have fallen massively behind on writing blogs from Social Media Week. Here’s a write up from the session on The Networked Economy, about how brands can succeed in today’s ‘networked economy. The changing landscape Social media has changed the way information travels, just as the printing press did We give … Continue reading
Social Media Week Notes: What next for the media landscape?
Elena Plaiter Many moons ago, in between trips to the library/student bar, and the Student Radio station, I studied for a degree in journalism. Journalism theory, the history of journalism, investigative journalism (where I spent an unhealthy amount of time following a local counsellor), and of course online journalism. Back then, blogs were just emerging, the BBC … Continue reading
Social Media Week 2012 notes: Nosh – The Social Business of Food
Elena Plaiter I love food. I love buying it. I love cooking it. I love eating it. I love eating at home or eating out: street food, cafes, pub grub and Michelin starred fancy pants restaurants. I love eating with people. And I love talking about food. Because food is inherently social. So I was very … Continue reading
Social Media Week London 2012
It may seem a little odd to write this midway through #smwldn, but i’ll do it anyway! I’m really enjoying this week’s events as i’ve been able to go to all manner of events that I wouldn’t have had the time, or the need, to go to before. I’ve been to events about food content, … Continue reading
‘Content Strategy’ is a buzzword. Discuss.
Elena Plaiter It’s something i’ve been asking myself recently and last week’s Content Strategy Association debate did just this. As I delve into more and more Content Strategy (CS) books, and blogs and events, I was beginning to wonder if there was something I was missing. CS seems to be the stuff I already do, … Continue reading
Who owns the user journey?
Elena Plaiter Automated emails, forms etc etc. Who is responsible for ensuring they are on brand, have the right tone of voice, and work for you and the user? So many ideas for blogs and things to think about following a recent spate of events and Social Media Week, so this is just a quick, not … Continue reading
Elena Plaiter 